Premium drinkware brand Mizu wanted to energize their Fall 2021 product launch with a campaign that resonated with their European market by evoking some of California's surf culture with a huge dash of sustainability messaging.

We brought a visually energetic, sun-bleached, vibrant theme for the "Re-Up Collection” to life. Copy focused on themes of renewal and mindfulness. Headlines like "Future forward" and "No more one-and-dones" emphasized Mizu's eco-friendly ethos. "Cup full. Mind full." and "Rinse, relax, repeat." invited consumers to pause and recharge, aligning with the product's core vibe These elements wove together to position Mizu's collection as more than just drinkware — it became a lifestyle choice for the environmentally conscious, forward-thinking consumer.