On The Road with Pixel 3
Social campaign / Scriptwriting / Social copy
Google Hardware needed to turn up the excitement around Pixel 3’s new software and camera capabilities just in time for summer. They wanted a social-first campaign to get their audience talking on Instagram and YouTube. So we took them on the road.
We brought along #vanlife influencers to take stunning photos with Pixel 3 of their journeys to share on Instagram and created a script that highlighted the phone’s features in relatable summertime situations. To keep interest up, we got our audience to participate in a “choose your own adventure” voting system, letting them steer our van.
This campaign did more than showcase the Pixel 3's cool features — it turned the whole thing into a shared summer experience. By blending scripted content, influencer posts, and interactive social media, we created something that got people excited and brought people along for the ride.
